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HERBALIFE NUTRITION SOUTH AFRICA ANNOUNCES RENEWAL OF HERBALIFE BLU CRU YAMAHA RACING TEAM PARTNERSHIP

Posted on March 28, 2018 at 4:00 AM


Johannesburg, South Africa, 27 March 2018 – Herbalife Nutrition South Africa is pleased to announce the partnership renewal of the Herbalife Nutrition bLU cRU Yamaha Racing Team, with Yamaha Distributors South Africa (YDSA) and Motorsport South Africa, for a second year running.



“We have enjoyed great success in the partnership with Yamaha and MSA, and are pleased to continue to play an active role in the development of aspiring riders of endurance off-road racing,” says Thilo Naidoo, Herbalife Nutrition Country Director, Southern Africa. “Our goal was to work closely with the Herbalife Nutrition bLU cRU Yamaha Racing team to raise awareness around the importance of nutrition and leading a healthy, active lifestyle through the very challenging sport of endurance off-road motorbike racing. The team’s passion and commitment to excellence align with our values at Herbalife Nutrition and we are thrilled to see the partnership grow in 2018.”



As with 2017, Herbalife will remain joint-title sponsors. The sponsorship is both monetary and product based, which includes product support. Herbalife’s experts will continue to work closely with the team to assist the riders with nutritional support. The riders have been actively using the Herbalife24 range to name a few, which offers comprehensive performance nutrition for athletes and amateur sports enthusiasts.


Says Peter Wilkins, General Manager of Yamaha Motorcycles South Africa: “Yamaha are thrilled to once again be able to partner with Herbalife Nutrition, and Motorsport South Africa, in conjunction with The Department of Sports and Recreation, on our Herbalife Nutrition bLU cRU Yamaha Race Team project. This, being the second year of our collective partnership in this project, should really add significant value, not only to the Companies and their respective brands involved, but also to the sport of National Enduro motorcycle racing and to our two riders, Thabang and Piwe, who have really stepped up to the plate in their chosen sport, for the betterment of themselves and to the significant benefit of their sponsors, and adding significant following and appeal to National Enduro from previously disadvantaged communities around the country. We look forward to growing their abilities and presence even further in 2018. The similarities in our three companies’ brand ethos and common commitment to product greatness really do make this partnership a natural ‘fit’”.”



The Herbalife Nutrition bLU cRU Yamaha endurance racing stars are 27 year-old Thabang Katees from Pretoria and 33 year-old Piwe Zulu from Margate. Both riders showed fantastic results throughout the 2017 racing season, due to both their commitment to training and their improved physical status.



“MSA, with funding assistance from Sport & Recreation SA, is pleased to once again partner for 2018 with Yamaha and Herbalife in the extremely worthwhile bLU cRU initiative, which provides two development riders the opportunity to race with a top level team and thereby hopefully entice a broader audience to show interest in the sport. MSA wishes the team well during the 2018 racing season and trusts that both Thabang and Piwe have an enjoyable and successful season that they can look back on with pride.”


Yamaha formed the bLU cRU Yamaha Team in 2017 to provide a stepping stone for the next generation of off-road motorbike endurance racers who come from disadvantaged backgrounds. Being selected on merit for the bLU cRU team provides the first-tier goal for ultimately being selected for the Yamaha factory team.



“Last year was definitely a highlight of my riding career,” says Thabang. “I am really looking forward to taking my training and results to the next level with the ongoing support of this sponsorship.”


Piwe adds: “2017 was a year of great learning and success which we could not have done without the support of our sponsors. Like Thabang, I am looking forward to moving my racing to the next level which certainly means greater body strength through proper sports nutrition.”

To receive the latest race updates, follow:

https://www.facebook.com/Herbalife-bLU-cRU-Yamaha-1699196360383844/



About Herbalife:

Herbalife Nutrition is a global nutrition company whose purpose is to make the world healthier and happier. The Company has been on a mission for nutrition—changing people's lives with great nutrition products & programs—since 1980. Together with our Herbalife Nutrition independent distributors, we are committed to providing solutions to the worldwide problems of poor nutrition and obesity, an aging population, sky-rocketing public healthcare costs and a rise in entrepreneurs of all ages. We offer high-quality, science-backed products, most of which are produced in Company-operated facilities, one-on-one coaching with an Herbalife Nutrition independent distributor, and a supportive community approach that inspires customers to embrace a healthier, more active lifestyle.


Our targeted nutrition, weight-management, energy and fitness and personal care products are available exclusively to and through dedicated Herbalife Nutrition independent distributors in more than 90 countries.


Through its corporate social responsibility efforts, Herbalife Nutrition supports the Herbalife Family Foundation (HFF) and its Casa Herbalife programs to help bring good nutrition to children in need. The Company is also proud to sponsor more than 190 world-class athletes, teams and events around the globe, including Cristiano Ronaldo, the LA Galaxy, and numerous Olympic teams.


The Company has over 8,000 employees worldwide, and its shares are traded on the New York Stock Exchange (NYSE:HLF) with net sales of approximately $4.5 billion in 2016. To learn more, visit Herbalife.com or IAmHerbalife.com.


About the Herbalife Nutrition bLU cRU Yamaha Racing Team


As a result of the years spent as a “factory” race team that employed professional athletes at the very top of the off-road racing game, Yamaha Distributors South Africa (YDSA) identified the need for a support structure that allowed talented riders from previously disadvantaged backgrounds to have access to similar opportunities.



In 2017, YDSA created the bLU cRU Yamaha Team, a “factory-supported” team that complements the factory team and provides an aspirational stepping stone to those athletes that aspire and dream big. Being selected on merit for the bLU cRU team provides the first-tier goal for ultimately being selected for the factory team.

Categories: FMN News South Africa

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